FOR IMMEDIATE RELEASE

Toronto, ON — In light of today's release of the MAHA Report: Making Our Children Healthy Again by the White House, which declares American children’s health a “national crisis” and spotlights ultra-processed foods (UPFs) as a contributing factor, Food, Health & Consumer Products of Canada (FHCP) is emphasizing the importance of context, collaboration, and ongoing leadership in addressing children’s health challenges here in Canada.
 
“The MAHA Report has sparked an important international conversation, but we must ensure our response is grounded in Canadian realities,” said Michi Furuya Chang, MHSc, RD, Executive Vice President, Public Policy, Regulatory Affairs & Head of Divisional Strategy at FHCP. “Childhood health is a serious concern in Canada as well, but it demands a uniquely Canadian approach based on evidence, access, and equity.”
 
While the MAHA Report highlights a shift in the American diet — stating that nearly 70% of children’s calories now come from UPFs — FHCP warns against applying the same narrative wholesale to Canada without distinction.
 
“In Canada, we face many of the same pressures: rising rates of obesity, unequal access to nutritious foods, and gaps in physical activity,” said Furuya Chang. “But we also have a different food system, different regulatory tools, and a longstanding track record of industry collaboration in support of public health.”
 
Canadian manufacturers have worked closely with Health Canada to reformulate products, improve transparency, and align with national dietary guidance. This includes reducing added sugars, sodium, and saturated fats in key categories, while enhancing fibre, protein, and essential nutrients.
 
“Canada’s food industry has shown real leadership,” added Furuya Chang. “We’re committed to continuous progress and to ensuring families have access to safe, affordable, and nutritious products. That includes shelf-stable and packaged options that are essential to food security, especially in rural and remote areas.”
 
FHCP cautions that overly broad criticisms of “ultra-processed” foods can be counterproductive, especially when they fail to reflect the diversity and functionality of modern food products. All packaged foods are regulated and can play a role in the diets of Canadians.
 
“We can’t solve public health challenges by demonizing certain foods,” said Furuya Chang. Dietitians emphasize that focusing on specific foods as "good" or "bad" is an oversimplification. A healthy diet is more about overall dietary patterns and lifestyle habits. Healthy eating involves establishing a balanced intake of nutrients, regular physical activity, and mindful consumption habits. “We need to focus on practical solutions that address affordability, access, food literacy, and healthy choices across the full spectrum of the food supply.”
 
As policy discussions evolve in response to the MAHA Report, FHCP encourages Canadian leaders to remain focused on science-based, inclusive strategies that recognize the value of cross-sector collaboration.
 
Media Contact:
Anthony Fuchs
Vice President, Communications
anthony.fuchs@fhcp.ca