Featured EventMeasuring and Activating Opportunities with New Canadians

Tuesday, November 21, 2023
Explore insights on how to activate media and merchandising to capture multicultural consumers and how businesses can measure the impact of that activation on volume and share. Login details will be shared 1-day prior.


 Start Date - End Date

Tuesday, November 21, 2023

 Start Time - End Time

1:00 PM - 2:00 PM

Early Bird Discount Deadline

Monday, November 20, 2023

Registration Deadline

Monday, November 20, 2023



ATTENTION: THIS IS A PERSONALIZED REGISTRATION LINK

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Canada will welcome 1.3-1.5 million immigrants in the next three years, contributing to over 85% of the country's population growth annually.

Retailers, manufacturers and brands will need to efficiently and effectively activate their media and merchandising plans to address the needs and preferences of these new Canadian consumers. And they will need to measure the impact of this activation to their volume and share.

Join Kevin Lacey and Joshua Levi of Environics Analytics as they explore insights on how to activate media and merchandising to capture multicultural consumers and how businesses can measure the impact of that activation on volume and share.

 

Key Takeaways

  • Media and merchandising strategies to cater to the needs and preferences of new Canadian consumers
  • Practical advice on activation methods to engage with the multicultural consumers successfully
  • Discover how to measure the effectiveness and impact of activation strategies on volume and share

 


Registration Fees

Price Description Amount
Webinar Registration $0.00

Golf Registration Fees

Speakers

Kevin Lacey
SVP, Sales, Environics Analytics

Kevin brings over 25 years of sales and insights experience in Consumer Packaged Goods.  Through his 23 years at PepsiCo, Kevin had the opportunity to work across food and beverage categories and to manage and work with customers across all channels. His experience at PepsiCo includes 7 years leading the Category Insights Team for beverages, where he collaborated with retailers to implement insights-led solutions to drive joint business plan results.

Kevin’s mandate as Senior Vice President of Consulting Services is to work with Environics Analytics’ (EA) clients and strategic partners to help them become more data-driven, leveraging deeper insights and practical applications that get measurable results. This includes leveraging clients’ first-party data in combination with EA’s databases (including big data) to better understand and profile customers, quantify the market potential, locate high-value prospects and activate the insights across the enterprise, including in digital and traditional media.

Kevin holds degrees from Queen’s University, the University of Windsor and York University. 

Josh Levi
VP, Business Development, Environics Analytics

A veteran marketer with more than 25 years of experience, Joshua Levi is Environics Analytics’ Vice President, Business Development in the consumer packaged goods and grocery retail practice. In this role, he has responsibility for identifying ways that manufacturers and retailers can use data and analytics to understand their customers, grow their sales and react to the changing needs of customers. Prior to joining Environics Analytics, Joshua developed broad data-driven marketing experience as Director of New Business and Analytics at the Data Group of Companies and as Director of Consumer and Shopper Practice at Nielsen, in addition to spending time at ICOM Information and Communications. He holds a Master of Business Administration degree from York University and a Bachelor of Science degree in psychology from the University of Toronto. 

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Location Information

Webinar
EST, ON

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