Digital Insights - E-commerce Essentials
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Tuesday, January 13, 2015
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Start Date - End Date
Tuesday, January 13, 2015
Start Time - End Time
7:45 AM - 4:30 PM
Early Bird Discount Deadline
Monday, December 01, 2014
Registration Deadline
Tuesday, January 13, 2015
ATTENTION: THIS IS A PERSONALIZED REGISTRATION LINK
7:45 am - Registration Open & Buffet Breakfast
8:30 am - Welcome / Opening Remarks
A morning session of valuable insights and case studies from expert speakers on online retailing, evaluating opportunities and developing partnerships:
8:35 - 9:15 am
Natasha Walji, Head of Industry, CPG, Google Canada
Profit Driven Marketing for CPG
Reframing marketing from a cost center to a profit center by focusing on insights, measurement, integrated storytelling and an omni-channel experience for the consumer.
Reframing marketing from a cost center to a profit center by focusing on insights, measurement, integrated storytelling and an omni-channel experience for the consumer.
9:15 - 9:55 am
Eric Ashworth, President, SGK
Brand Storytelling in the New Digital Frontier
Eric Ashworth will examine the impending deconstruction of the traditional retail environment and its implications for package structure, design, messaging and supply chain.
9:55 - 10:15 am
Anthony Han, Founder & Executive Director, iOPW
How user generated content effects your online strategy
iOPW's founder and Executive Director, Anthony Han, will explain the power of UGC (user generated content) and how Brands can strategically tap into their employees and their customers knowledge base to increase their online presence worldwide.
10:15 - 10:45 am
Jessica Armstrong, Head of Digital-eCommerce, Unilever Canada &
Ben Zifkin, CEO, Hubba
The single most effective step you can take to prepare for Omni-Channel Commerce:
If you are struggling to share product information with your trading partners, you will love this conversation with Jessica Armstrong, Head of Ecommerce at Unilever and Ben Zifkin, CEO of Hubba. Jessica and Ben will provides tips and strategies around the type of data to share, the best mechanisms to share and how to best prepare yourself for the onslaught of requests from retailers using real life examples from the field.
10:45 - 11:05 am - Networking Break
11:05 - 11:35 am
Gaurav Sharma, Senior Director, Marketing, Grand & Toy
From Retail to E-tail
Fast paced, customer driven markets constantly challenge the channel paradigm. Market shifts have been strong enough for retailers to adopt a sound online strategy to cater to customer channel preferences. Many companies have done so with tremendous success, but others have faced large barriers in their attempt to make that transition. This session focuses on digital aspects, challenges and opportunities associated with evolving from a retailer to an e-tailer.
11:35 am - 12:05 pm
Steven Treppo, Vice President, Strategy& - Consumer and Retail, PwC Strategy& Inc.
Albert Pho, Senior Strategist, Strategy& Digital, PwC Strategy& Inc.
Manufacturer Best Practices & Capabilities To Succeed in eGrocery
Emergence and entry into eGrocery has been on the horizon since the conception of electronic commerce. Market forces are now aligned to facilitate broader adoption and growth of this channel, driven by both traditional and non-traditional players. Many manufactures have paved the way for future entrants revealing lessons learned from both their successes and challenges. To succeed in the emerging eGrocery category, consumer packaged goods companies have invested in digitizing all aspects of their go to market approaches and supporting organizations. They seek answers to critical questions such as, what role does eGrocery play in our overall economics and how do we need to approach our planning and investments in this new paradigm? Our discussion will aim to share those learnings, key enabling capabilities and cultural considerations necessary to succeed and drive value in eGrocery.
12:05 - 12:25 pm
Brent Edwards, Manager, Product Development, Advantage
The Future of Collaboration: Building business relationships in a digitally influenced world
Brent will explore how e-commerce is changing the rules of engagement between traditional retailers and their suppliers. He'll share learnings about the evolving critical success factors for collaboration success using insights from Advantage's flagship service Advantage Report™. Established in 1988, Advantage Report has evolved to become the industry standard for measuring business relationships in fast-moving consumer goods, pharmacy, travel retail and foodservice channels in North America, Latin America, Europe, and Asia Pacific.
12:25 - 1:05 pm - Expert Panel
Industry experts share valuable insights, case studies and best practices
Jessica Armstrong, Head of Digital-eCommerce, Unilever Canada
Todd Fisher, Sales Director, Kimberly-Clark
Albert Pho, Senior Strategist, Strategy& Digital, PwC Strategy& Inc.
Moderator: Lino Casalino, PEng, CMC, Partner Consulting & Deals, PwC
1:05 - 1:45 pm- Networking Lunch
1:45 - 4:30 pm
(with networking break at approx. 2:45 - 3:00 pm)
An exclusive afternoon workshop - Aligning with Next Generation Grocery: Walmart.ca, Amazon.ca Presented by Kantar Retail - Robin Sherk, Director, Retail Insights
- Understanding the retailers' response to changing shopper realities
- Examining where these leading retailers are at and where they are headed
- Identifying what strong positioning and best-in-class alignment looks like
- Walmart's Online Imperative - assessing its digital strategy, investments, and capabilities with discussion on how this will impact category management, shopper insights, demands and inventory planning across the Supercentre and online
- Amazon's Disruptive Force - building a better understanding of its unique business model and market expansion, how it enters a market and what to anticipate, and examining the metrics and building blocks of an effective partnership with Amazon
Registration Fees
| Price Description | Amount |
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| Member Rate: AM Session | $249.00 |
| Member Rate: Full Day | $898.00 |
| Member Rate: PM Workshop | $699.00 |
| Non-Member Rate: AM Session | $349.00 |
| Non-Member Rate: Full Day | $1198.00 |
| Non-Member Rate: PM Workshop | $899.00 |
Golf Registration Fees
Speakers
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Jessica Armstrong VP E-Commerce, Maple Leaf Consumer Foods Inc. Jessica Armstrong is a seasoned CPG executive specializing in the digital and ecommerce space. As Head of Digital-eCommerce for Unilever Canada, her role spans from digital marketing, catalogue, & capability building, to customer development, to new revenue streams. Working with 2 of the largest CPG companies, previously heading up eCommerce for Kimberly-Clark Canada, she has unlocked new distribution via Amazon & Well.ca, embedded a true omni-channel approach with all Brick & Mortar teams, and developed a holistic digital-eCommerce SEO strategy. At the core of this, Jessica has built a hub to house, update, and syndicate rich product content to deliver on the increasing demands of her retailer partners & the digital shopper. Jessica sits on the GS1 Ecommerce Steering Committee and is a member of the speaker faculty for IRCE Chicago & Etail Canada.
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Eric Ashworth President, SGK A passionate believer in the power of thought leadership to drive business forward, Eric is a dynamic, sought-after speaker whose insights on developing brands provoke conversation and debate. Eric holds a B.S. degree from San Francisco State University and an M.B.A. from the University of San Francisco. Additionally, he has served as a guest lecturer on brand strategy at the Haas School of Business at the University of California, Berkeley. Prior to coming to SGK, Eric served as Chief Marketing Officer for Fitch Worldwide and served in senior brand management positions at The Clorox Company, Levi Strauss and Colgate-Palmolive.
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Lino Casalino Partner, Digitial Operations Consulting - Consumer Markets, PricewaterhouseCoopers LLP Lino is a partner within the Toronto office of PwC Canada, with 32 years of experience in the area of supply chain management, operations and technology consulting. He’s currently a senior member of our national operations team focused on the consumer markets industry—retail, CPG/food and transportation/logistics industry teams.
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Brent Edwards Manager, Product Development, As Manager, Product Development for Advantage International, Brent Edwards is responsible for new product and practice development in the 61 markets where Advantage conducts business relationship benchmarking studies.
Established in 1988, Advantage's flagship service Advantage Report™ has evolved to become the industry standard for measuring business relationships in fast-moving consumer goods, pharmacy, travel retail and foodservice channels in North America, Latin America, Europe, and Asia Pacific. Advantage provides valuable insights on business collaboration to over 500 clients worldwide.
20 years of B2B and B2C marketing and product management experience across sectors transformed by consumer digital technology; travel, financial services and loyalty have afforded him the opportunity to advise Fortune 500 companies how to improve their processes to stay relevant and competitive.
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Todd Fisher Vice President & General Manager, Kimberly-Clark Inc. Todd Fisher has been with Kimberly-Clark for 3 years; and is currently the Sales Director leading the Ecommerce and Shoppers Drug Mart business for K-C Canada. Prior to K-C, Todd was with CROSSMARK leading their Retail Division; and prior to that at Deloitte as an Economic Analyst. He has a MA in Economics from the McMaster University, and BA of Business and Economics from the University of Western Ontario. Todd thrives on being an entrepreneur within a large company, is passionate about all things ecommerce and is excited about the challenge of seizing this new opportunity within CPG.
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Anthony Han Founder & Executive Director, iOPW As the founder of Imagebank Multimedia Inc. and co-founder iOPW Inc., Anthony Han is an irrefutable maverick in the realm of innovative Internet marketing. With over fifteen years' experience in Web Development and Web Advertising, Mr. Han is an iconic figure who is well versed in the intricacies of the World Wide Web.
Anthony's expertise lies in the ability of scaling solutions to any size of business. Through the use of detailed analysis, taking time to understand the scope of the business and the root of the challenges that the business may face, each delivered strategy and solution is tailored to the exact need of each customer. Anthony's passion is creating web-based applications, which unlock the knowledge of business leaders and their staff to leverage this powerful compendium to further the authority and success of their business online.
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Albert Pho Senior Strategist, Strategy& Digital, Albert is Senior Strategist in the Strategy& Digital offering out of San Francisco, CA. He specializes in assisting clients develop digital centric growth strategies enabled through a robust consumer understanding. During his 10+ year of professional experience at Strategy& and in industry he has accumulated extensive hands on experience in consumer, media and tech, leading digital first strategic efforts. His focus is in digital consumer centric business model and experience innovation where he draws on his years of functional expertise in business develop, innovation, brand, product management for a Fortune 500 consumer products company.
Albert is a graduate from Northwestern University’s Kellogg School of Management where he received a Masters in Business Administration. He started his formative education receiving a Bachelor of Commerce in Finance from the University of British Columbia.
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Gaurav Sharma Senior Director, Marketing, Office Max, Grand & Toy A senior marketing leader with expertise in development of business strategies and successful execution of marketing plans, Gaurav has over 14 years of marketing experience, and a proven track record of driving revenue and profitability through innovation. He is responsible for and leads marketing and e-commerce at one of Canada's leading workplace solutions brand, Grand & Toy. Gaurav brings a unique set of strengths and focus - an extensive experience in brand development and a strong skill set in leading digital marketing and e-commerce strategies. He always takes an integrated marketing approach and is focused on achieving growth and retention objectives through multiple channels including online, direct marketing and sales enablement.
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Robin Sherk Director, Consumer & Retail, CB Insights Robin leads Kantar Consulting's Canadian retail and shopper practice. She oversees the research and client advisory across channels and trends, helping brands navigate Canada's dynamic selling landscape. This includes guiding brands on shoppers' evolving demands and behaviors, and the impact of digital technology on retailers' strategies and brands' positioning. She is a sought after speaker and trainer, providing guidance to numerous Fortune 500 CPG companies across North America. In addition to maintaining a public blog for the trade magazine Canadian Grocer, Robin is a frequent contributor to Kantar Consulting's various publications. She graduated magna cum laude from McGill University.
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Steven Treppo Partner, Strategy&, part of the PwC Network, PricewaterhouseCoopers LLP Steven is a Vice President in the Strategy& management consulting business in Cleveland, Ohio. During his 15+ year career, he has achieved expertise is in the area of growth strategy development. He works extensively with consumer packaged goods company with a focus on transformation. Along with his significant experience in the CPG arena, he is functionally centered on building marketing and sales capabilities, e.g., Marketing ROI / Sales Force Effectiveness. He has concentrated his work on marketing spend effectiveness across multiple consumer product companies and his practice has encompassed concepts into the automotive and financial services industries.
He is published in the areas of building advantaged sales and marketing capabilities. And, prior to his years in consulting he worked in the Hospital Products Group, Pfizer, and designed innovative medical devices and was a researcher for M.I.T.’s Health Science Technology Program.
Steven has his Ph.D. in Medical Engineering/Medical Physics and an M. S. in Mechanical Engineering from M.I.T. He started his formative education receiving a Bachelor of Applied Science in Mechanical Engineering from the University of Toronto.
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Natasha Walji Head of Industry, CPG, Google Canada Natasha Walji has been with Google for 5 years; and is currently Head of Industry for CPG for Google Canada. Prior to Google, Natasha was with McKinsey & Company; and prior to strategy consulting was a "coder". She has a B.Sc. in Computer Science from the University of Victoria, an M.B.A. from Yale and an M.St. in Sustainability Leadership from Cambridge. Natasha is passionate about how technology can change and save the world.
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Ben Zifkin Founder & CEO, Hubba Ben Zifkin is the Founder and CEO of Hubba, a B2B product information network that let's brands share rich product content with their trading partners. Hubba has been recognized as one of Canada's Top 3 Best New Startups, Top 20 Most Innovative Companies and Fast 50 Companies to Watch.
Ben has spent the last decade helping some of the world's largest organizations leverage technology to meet their business goals. Living and working in North America, Europe and Asia, Ben has become a trusted advisor to retail and brand executives.
Prior to Hubba, Ben co-founded Axsium Group, a specialty system integration firm. Axsium grew to be the largest player in its space and was recognized as one of Canada's fastest growing companies on two consecutive occasions prior to being acquired.
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Sponsors
FCPC sponsorship opportunities provide you with an excellent opportunity to interact with the Food & CPG manufacturing community and offer the ideal platform to position your company as an industry leader.
Click HERE to view and select from exclusive sponsorship opportunities for the 2015 Digital Insights event to fit your marketing objectives and goals, designed for maximum exposure to industry leaders.
Thank you to our Event Sponsors:
This event would not be possible without the support of our sponsors. Please consider contacting them when looking for the service that they provide:
Gold Level - Panel Session Sponsor:
Bronze Level - Breakfast Sponsor:
Supporting Sponsor:
Location Information
The International Centre6900 Airport Road
Mississauga, ON L4V 1E8