Cannabis 3.0: The Dawn of Cannabis as a True Consumer Packaged Good

The Cannabis Industry in Canada and around the world is evolving. Whether a fully recreational market like Canada, a CBD unrestricted market like the USA, or a growing medical market in the EU that’s in its infancy, Cannabis as a category over the mid-to-long term is set for exponential growth.

Get ready to transform your view of Cannabis, in fact, get ready for Cannabis to be transformed. The Valens Company believes that Cannabis as an adult recreational product or strictly a medical product is changing as we speak, and Cannabis 3.0 will bring with it new consumer habits, new uses and new daily rituals. 

Backed by scientific data, consumer focused insights, and an array of Cannabinoid applications, get ready for the Dawn of Cannabis as a True CPG product.

Using consumer insights, category examples and an exploration of consumer needs, at the end of this session you will:

• Have a greater understanding of the Cannabis category, its growth and evolution
• Learn how cannabinoids can go from a traditional view of recreational or medical products, to consumer packaged goods that are a part of consumers' daily rituals