Featured EventForward Facing Analytics: Technology & Cultural Readiness for Guided Selling Growth

Thursday, June 29, 2023
Learn how CPG Industry Leaders are stretching analytics away from the rear view mirror with "focus forward" reporting and learning analytics. Login details will be sent from FHCP Events one day prior.


 Start Date - End Date

Thursday, June 29, 2023

 Start Time - End Time

11:00 AM - 12:00 PM

Early Bird Discount Deadline

Thursday, June 29, 2023

Registration Deadline

Thursday, June 29, 2023



ATTENTION: THIS IS A PERSONALIZED REGISTRATION LINK

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This interactive discussion brings together a diverse panel of esteemed industry experts to share real-life examples of cutting-edge analytics in action, shed light on the technology and cultural challenges they encounter in pushing the boundaries of this capability, and provide insights into the exciting future trends on the horizon. 

Key takeaways from this session include:

  • Getting the most out of your teams through analytics and cultural readiness
  • Turn every store into the perfect store with intelligent retail execution
  • How to embed analytics in to ways of working for success

A companion white paper on this topic will be published after the webinar, with advanced copy available to attendees immediately following the webinar. 


Registration Fees

Price Description Amount
Webinar Registration $0.00

Golf Registration Fees

Speakers

Derrick Jones
Commercial Director, StayinFront

Derrick is Commercial Director with StayinFront, an organization that provides a Retail Optimization Platform (ROP) with advanced analytics driven by machine learning and AI.

He brings extensive experience to this role from CPG industry where he has held various Director level positions responsible for Customer to Cash, Sales Planning, Retail and Key Account Sales Systems, Big Data Analytics, Post Merger Integration, and Transformational Change Project Implementations.  Scope of his roles have included both Canada and North America. 

J Stuart Jones
Consultant – Sales Execution & Analytics, JSJConsultingUK

Stuart has recently retired from Mondelez International where he most recently held the position of Senior Director Global Sales Execution & Analytics, where he was responsible for the strategic development of Sales execution program to drive efficiency of sales through the greater use of integrated data. Previously he had been responsible for deployment of Sales Automation solutions to over 50 countries in a 4 year period, working with a single provider but matching a single process with adaptation for local business needs.

In his 38 years in FMCG he has managed integrations, revenue management programs across regions and previous experiences working in business units across all sales roles including Category Management, channel Marketing and Senior sales leadership roles.

Michael Marzano
Visiting Professor Food Marketing, St Joseph's University, Philadelphia

Michael Marzano is currently a Visiting Professor of Food Marketing at St. Joseph’s University in Philadelphia, PA where he brings over 30 years’ experience in the food and CPG industry to the classroom. Mike has had success developing creative approaches leveraging data and analytics to stimulate interest, curiosity and engagement leading to data-driven process improvement.  He has delivered improvements and efficiencies across Category Management, Shopper Insights, Retail Execution and Supply-Chain initiatives.  

Mike holds a Bachelor of Science degree in Mathematics and Computer Science from Binghamton University (NY) and a Master of Science degree in Industrial Engineering from NYU-Polytechnic University (NY). Mike is a POI Certified Collaborative Marketer™ and is currently an Advisory Board member at the Promotion Optimization Institute (POI).   

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Location Information

Webinar
EST, ON

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Continuing Education

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