The event is SOLD OUT!
If you would like to be added to the wait list, please email:
Alex Kirkpatrick, Events Specialist at alex.kirkpatrick@fhcp.ca 

The marketplace is evolving faster than ever, and staying ahead means adapting, innovating, and leading with confidence.

Join FHCP for a dynamic Sales & Marketing Symposium, where top industry experts will share key strategies to help you navigate today's shifting business landscape. From market trends to leadership strategies, this event is designed to equip you with knowledge and tools needed to drive success.

Last year’s symposium was a sell-out - don’t miss your chance to be part of this must-attend event! Stay tuned for more details and secure your spot early.

Unlocking Brand Potential: Thriving in Canada

What does it take for a brand to truly thrive in today’s Canadian market? In this high-impact session, Sandra Sanderson, Chief Marketing Officer at Empire Company Limited and Sobeys Inc., will share how Empire has moved from brand sameness to creating sharp brand edges that clearly differentiate each of its banners.

Discover how Empire is leveraging the powerful connection between family, food, and sports to stand out from the competition, while also deepening engagement with communities through purpose-driven programs.

Gain insights into the power of the Scene+ loyalty program, and how personalization and gamification is being leveraged to connect with customers – plus a look at Empire Media+, the launch of a new retail media business that is fueled by Scene+ first party data.

Canada's Economic Crossroads: What's Ahead in 2025?

From shifting global tariffs to the implications of a new federal government, 2025 is shaping up to be another eventful year for Canada’s economy. With questions surrounding the Bank of Canada's path forward, interest rate cuts, and inflationary pressures, businesses are navigating an increasingly complex landscape. Add to that changes to immigration policy and ongoing volatility in the Canadian dollar, and the road ahead becomes even more challenging. Leslie Preston, Managing Director & Senior Economist at TD Bank, returns to share her latest insights on where the Canadian economy is headed - and what it all means for business leaders looking to plan ahead. 

The Future of the Grocery Code of Conduct: Insights from the newly appointed Adjudicator

With the Grocery Code of Conduct in effect shortly, what’s next for the industry? Karen Proud, the newly appointed President and Adjudicator of the Office of the Grocery Sector Code of Conduct, takes the stage to share exclusive insights on where we stand, industry readiness, and what businesses must do to navigate compliance successfully. Gain firsthand knowledge from the leader at the forefront of shaping fair and transparent grocery sector practices in Canada. 

From Scarcity to Precarity: Consumer Behaviour and Preferences Today

Today’s consumer is navigating a world defined by instability, where the shift from a scarcity mindset to one of precarity is transforming how choices are made. Price and preference no longer dominate—emotion, identity, and uncertainty now play leading roles

Beliefs, values, and even national pride are woven into everyday purchasing decisions. Economic unease is fueling a turn toward patriotism and nationalism, pulling consumers away from purely rational, cost-based thinking. To truly understand the modern consumer is to grasp how personal and political forces are reshaping behaviour—and why connection now demands more than just competitive pricing. 

Building a High-Performance Team

When teams thrive, they elevate everyone to a level they didn't know was possible.

When teams struggle, they create dynamics and challenges that limit performance. How do you create a culture of excellence? How do you build a high-performing team?

NAIA National Coach of the Year, Ivan Joseph, cracked the code. He led a tiny college in Iowa to win a national soccer championship. He led a marginal university athletic program to national prominence. He has mentored coaches to Olympic and World Championship success. 

Sharing funny and moving stories and research-based insights, Ivan inspires leaders and teams to achieve even their toughest goals. Self-confidence, cohesion and expectations drive team performance.

Ivan's approach works: Leaders and teams see immediate impact.

In this fast-paced, interactive session, leaders gain insights and techniques to:

• Articulate common values and a shared sense of purpose.
• Create team cohesion with practical exercises that elevate team performance.
• Recover from setbacks with new coping skills that unlock your team’s ability to set and meet higher levels of expectations.
   

Navigating the Pressure Points to Find Growth

Canadians' financial concerns are driving them to make cost-saving decisions which continues to impact the Consumer-Packaged Goods sector. The introduction of tariffs is exacerbating these concerns, pushing Canadians to prioritize savings fueled by patriotic brand choices. Inflationary concerns are back: April’s CPG inflation rate rang in at the highest rate of increase in 17 months. Faced with higher prices, consumption growth will be challenged as consumers continue to seek value both on price and convenience. 

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