Sales & Marketing Symposium
Wednesday, May 14, 2025
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Wednesday, May 14, 2025
8:30 AM - 4:10 PM
Monday, March 03, 2025
Monday, May 12, 2025
The marketplace is evolving faster than ever, and staying ahead means adapting, innovating, and leading with confidence.
Join FHCP for a dynamic Sales & Marketing Symposium, where top industry experts will share key strategies to help you navigate today's shifting business landscape. From market trends to leadership strategies, this event is designed to equip you with knowledge and tools needed to drive success.
Last year’s symposium was a sell-out - don’t miss your chance to be part of this must-attend event! Stay tuned for more details and secure your spot early.
Unlocking Brand Potential: Thriving in Canada
What does it take for a brand to truly thrive in today’s Canadian market? In this high-impact session, Sandra Sanderson, Chief Marketing Officer at Empire Company Limited and Sobeys Inc., will share how Empire has moved from brand sameness to creating sharp brand edges that clearly differentiate each of its banners.
Discover how Empire is leveraging the powerful connection between family, food, and sports to stand out from the competition, while also deepening engagement with communities through purpose-driven programs.
Gain insights into the power of the Scene+ loyalty program, and how personalization and gamification is being leveraged to connect with customers – plus a look at Empire Media+, the launch of a new retail media business that is fueled by Scene+ first party data.
Canada's Economic Crossroads: What's Ahead in 2025?
From shifting global tariffs to the implications of a new federal government, 2025 is shaping up to be another eventful year for Canada’s economy. With questions surrounding the Bank of Canada's path forward, interest rate cuts, and inflationary pressures, businesses are navigating an increasingly complex landscape. Add to that changes to immigration policy and ongoing volatility in the Canadian dollar, and the road ahead becomes even more challenging. Leslie Preston, Managing Director & Senior Economist at TD Bank, returns to share her latest insights on where the Canadian economy is headed - and what it all means for business leaders looking to plan ahead.
The Future of the Grocery Code of Conduct: Insights from the newly appointed Adjudicator
With the Grocery Code of Conduct in effect shortly, what’s next for the industry? Karen Proud, the newly appointed President and Adjudicator of the Office of the Grocery Sector Code of Conduct, takes the stage to share exclusive insights on where we stand, industry readiness, and what businesses must do to navigate compliance successfully. Gain firsthand knowledge from the leader at the forefront of shaping fair and transparent grocery sector practices in Canada.
From Scarcity to Precarity: Consumer Behaviour and Preferences Today
Today’s consumer is navigating a world defined by instability, where the shift from a scarcity mindset to one of precarity is transforming how choices are made. Price and preference no longer dominate—emotion, identity, and uncertainty now play leading roles
Beliefs, values, and even national pride are woven into everyday purchasing decisions. Economic unease is fueling a turn toward patriotism and nationalism, pulling consumers away from purely rational, cost-based thinking. To truly understand the modern consumer is to grasp how personal and political forces are reshaping behaviour—and why connection now demands more than just competitive pricing.
Session info coming soon...
Session info coming soon...
SPONSORSHIP OPPORTUNITIES
Silver Sponsor
Bronze Sponsors
Media Partner
Registration Fees
Price Description | Amount |
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Standard Member Rate | $699.00 |
Standard Registration Rate for Table of 6 | $2699.00 |
Golf Registration Fees
Early Bird Rate - Table of 6 |
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Early Bird Rate - Table of 6 for Traci Wildish (McCormick Canada) |
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Table for 6 |
Speakers
Carman Allison VP, Business Development, Canada, NielsenIQ Carman Allison is NielsenIQ's vice president of business development for Canada. Carman constant-ly has his finger on the pulse of the CPG marketplace, and manufacturers and retailers rely on him to provide insights and solutions they need to make strategic business decisions. He has over 35 years of experience consulting on consumer and retail trends and is a key-note speaker at industry confer-ences as well as being featured in numerous trade and news media such as his monthly 'It Figures' column in Grocery Business. |
Errol Cerit Executive Vice President, Industry, Public Affairs & Membership Development, Food, Health & Consumer Products of Canada Errol is the Executive Vice President of Food, Health & Consumer Products of Canada (FHCP) the national trade association representing Canada’s food, health, and consumer goods manufacturers. Errol has been with FHCP for 10 years and currently leads FHCP’s Industry , Public Affairs and Membership Development efforts, focusing on providing members with critical insights on the Canadian grocery trade environment and working with members on industry initiatives that enable companies to reduce costs and improve service to their customers. Prior to joining FHCP, Errol spent 13 years at Loblaw in various progressive roles in Engineering, Supply Chain, Merchandising, and Retail Operations. Errol also worked for Bombardier’s Aerospace division, and led a boutique consulting firm focusing on distribution and network efficiencies.
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Ivan Joseph Award-Winning Performance Coach | Leadership and Cultural Transformation Expert, An award-winning coach, prominent educator, and accomplished leader, Dr. Ivan Joseph has spent his career leading cultural transformation and building cohesive teams. His research has focused on understanding how self-confidence drives performance and now, as an internationally renowned speaker, he shares this knowledge to help leaders cultivate inclusive, high-performing workplace cultures. Dynamic and engaging, Joseph always leaves audiences with a memorable experience that adds value long after the presentation ends. |
Leslie Preston Managing Director & Senior Economist l TD Economics, TD Bank Group Leslie Preston has over fifteen years’ experience as an economist, and has been with TD Economics since 2011. In her current role as a Managing Director and Senior Economist, she leads a team of economists to provide economic analysis and forecasts to TD clients and stakeholders. The team delivers on a wide scope of research, covering the U.S., Canadian, and global economies. She regularly speaks about the economic outlook to various internal and external audiences, and provides economic commentary to the media. |
Karen Proud President and Adjudicator, Office of the Grocery Sector Code of Conduct Karen Proud is the President and Adjudicator of the Office of the Grocery Sector Code of Conduct (OGSCC), where she oversees the implementation and enforcement of the Code, ensuring fairness, transparency, and accountability across Canada’s grocery supply chain. |
Sandra Sanderson Chief Marketing Officer, Empire Company Limited and Sobeys Inc. Sandra Sanderson is Chief Marketing Officer of Empire Company Limited and Sobeys Inc. She is accountable for brand strategies across a broad portfolio of banners, as well as integrated marketing, the Scene+ loyalty programming, private label marketing, sponsorships, community investments, marketing technology, consumer insights, and Empire’s in-house creative studio. |
Eddie Sheppard Vice President, Insights, Abacus Data Eddie brings a rare mix of behavioural science expertise and analytical precision to help clients uncover insights that go beyond the obvious. With a PhD in Social Psychology from the University of Calgary and over 15 years of experience in market research across the country in various sectors – from government and real estate to retail and finance – he specializes in turning complex human behaviour into clear, actionable strategies. Eddie also spent nearly a decade as an Adjunct Assistant Professor at Mount Allison University and the University of Calgary, teaching advanced analytics, research methods, consumer psychology, and interpersonal relations. He brings deep academic grounding together with real-world impact to help clients enhance their decision making. |
Sponsors
Your brand matters.
Enhance your company’s visibility to the largest manufacturing sector in Canada.
FHCP's strategic events focus on key issues for food, health & consumer packaged companies that are relevant to their business.
Why Sponsor?
- Showcase your brand’s value and expertise and create awareness for your company
- Connect and network with industry professionals including influential trading partners
- Attract new clients and build long lasting relationships
- Enhance existing business relationships
Sponsorship opportunities available!
Questions? Contact our Events Director, Josephine Pham @ josephine.pham@fhcp.ca or 647-390-8353
Platinum Event Sponsor
Silver Sponsor
Bronze Sponsors
Media Partner
Location Information
Mississauga Convention Centre75 Derry Road West
Mississauga, ON L5W 1G3