Sales & Marketing Symposium
Wednesday, May 17, 2023
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Wednesday, May 17, 2023
8:30 AM - 4:50 PM
Friday, April 14, 2023
Thursday, May 18, 2023
The event is SOLD OUT!
If you would like to be added to the wait list, please email:
Alex Kirkpatrick, Events Specialist at alex.kirkpatrick@fhcp.ca.
Time to change the dialogue from surviving and pivoting to recovery and fresh thinking.
Time to Power Up our energy, our focus, and our teams.
FHCP brings together experts in consumer trends and market research, ecommerce and
the future of retail, innovation, collaboration and more, to share insights and practical tools to Power Up your knowledge, your leadership and your network.
Don’t miss this outstanding industry event to equip you and your team
with the power tools you need to succeed.
AGENDA
9:35 AM – 10:20 AM | This Changes Everything: UnScripted, the secret truth about Uncertainty
Speaker:
Wonder why some have struggled during this time while others have thrived? Together we will crack the code of how to face uncertainty, have the confidence to take advantage of change, and thrive.
Over the past three years you have proven how resilient and resourceful you are. Now it is time to POWER UP. You will have the opportunity to learn your own response to the CHAOS of the pandemic and see just how UnScripted you are.
Laugh while you learn and practice the secrets of those that are inspired by chaos and change, those that embrace the uncertainty of the situation, and accept the offer to create opportunity.
Join Jennifer as she shares the results from her one-of-a-kind research study “Chaos2Clarity” on the impact of the pandemic. Learn why not everyone in a crisis is in crisis, and the implications for you, your team and your company.
10:20 AM - 11:05 AM | The Rise of Retail Media
Speaker:
Shifting consumer behaviours and ad-tech changes are fuelling a rapid growth in retail media in Canada. Understanding this evolving landscape and how to best connect with customers in the path to purchase is increasingly critical for brands.
Join Loblaw Media’s Ian Hewetson as he shares some key consumer insights for brands to take note of in 2023 and illuminates what brands should watch for in this fast-evolving space of retail media, sharing best practices to succeed with your retail media investment.
11:05 AM - 11:30 AM | Networking Break
Speaker:
Business today is more competitive than ever. Getting ahead and staying ahead requires your teams to make tough calls, face hard choices, and work through conflict. But no matter how important it is for collaboration, productive conflict across teams is still rare. Why? Because productive conflict is about more than the right skill set. It requires the right mindset and the right processes, neither of which come naturally.
Known as the “teamwork doctor”, Liane will share her six-step process for creating a culture of productive conflict that will power up your cross-organization collaborations and drive improved results.
12:30 PM - 1:25 PM | Networking Lunch
1:25 PM - 1:55 PM |
Speaker:
The Bank of Canada and other central banks have waged a fierce battle against inflation since March 2022. While their massive interest rate hikes are making headway in slowing down the rise in costs, they’ve also rocked many parts of our economy, housing included. Could a recession ensue as the impact of higher borrowing costs spreads? How will consumers fare in a higher rate environment? Robert Hogue, assistant chief economist at RBC will share his assessment of the situation and outlook for the period ahead.
1:55 PM - 2:35 PM | Cultural Holidays & Multicultural Influencers: A Guide to Diyas & Dragons
Speakers:
With a quarter of Canadians born outside the country, the definition of the "holiday season" is changing. As the country's consumer landscape shifts, it's important to consider the sales and marketing potential of key cultural holidays such as Diwali, Lunar New Year, Ramadan, Single's Day, and the Autumn Moon Festival.
Did you know?
- Each year approximately 500,000 permanent residents are arriving (equivalent to the size of the population of Halifax).
- More than 800,000 international students are coming to Canada annually to study, and ultimately stay.
Drawing on the best-in-class examples, Howard and Colin from Ethnicity Matters will highlight how brands can authentically connect with ethnic consumers during these important celebrations. Understand how ethnic influencers can play a significant role in the purchasing decisions of this demographic.
This session will equip you with the tools to effectively navigate cultural diversity and engage with multicultural consumers during festive celebrations.
2:35 PM - 3:05 PM | Networking Break
3:05 PM - 3:45 PM | Consumer Outlook: Down, But Not Out
The state of the consumer for 2023 is unsettled
Speaker:
Carman Allison, VP of Thought Leadership, North America joins the stage to assess the state of consumers - highlighting prevailing concerns, outlook for the future and growth opportunities due to shifted spending habits.
3:45 PM - 4:30 PM | The Rise of ChatGPT: Navigating Opportunities and Watchouts of Generative AI Technology
Speaker:
Josiah Shelley will discuss the current and future capabilities of Generative AI technology and its potential impact on businesses, including marketing and sales functions. While this technology presents opportunities for efficiency and innovation, there are also watchouts such as biased outputs, job displacement and legal considerations.
Josiah will explore how we can responsibly & productively use Generative AI to unlock its full potential while being mindful of ethical and social implications. Join this presentation to learn about the future of AI and how it will shape the future of our world.
4:30 PM - 4:35 PM | Closing Remarks
Thank you to our sponsors!
Registration Fees
Price Description | Amount |
---|---|
Purchase 2 member tickets and get 3rd free | $0.00 |
Registration with Table for 6 | $2499.00 |
Standard Member Rate | $699.00 |
Golf Registration Fees
Table for 6 |
Speakers
Carman Allison VP, Business Development, Canada, NielsenIQ Carman Allison is NielsenIQ's vice president of business development for Canada. Carman constant-ly has his finger on the pulse of the CPG marketplace, and manufacturers and retailers rely on him to provide insights and solutions they need to make strategic business decisions. He has over 35 years of experience consulting on consumer and retail trends and is a key-note speaker at industry confer-ences as well as being featured in numerous trade and news media such as his monthly 'It Figures' column in Grocery Business. |
Colin Asuncion Account Director, Ethnicity Multicultural Marketing + Advertising Colin Asuncion is a Toronto-based marketing professional and media personality with over a decade of marcomm experience across retail, CPG, education technology, and the performing arts. As an Account Director at Ethnicity Matters, Colin supports clients such as the National Arts Centre, P&G, and CBC on all things multicultural. As an influencer, he has partnered with numerous brands including The Bridgerton Experience, Lee Valley Tools, Gray Jay Whisky, Casillero Del Diablo Wines, Fleischmann’s Yeast, and The One of a Kind Show where he was recently a mainstage presenter. |
Liane Davey Author & Co- Founder, 3COZE Inc. Liane Davey is a New York Times Bestselling author of three books, including The Good Fight: Use Productive Conflict to Get Your Team and Your Organization Back on Track and You First: Inspire Your Team to Grow Up, Get Along, and Get Stuff Done. She is a contributor to the Harvard Business Review and frequently called on by media outlets for her experience on leadership, team effectiveness, and productivity. As the co-founder of 3COze Inc., she advises companies such as Amazon, TD Bank, Walmart, UNICEF, 3M, and SONY. Liane has a Ph.D. in Organizational Psychology. |
Ian Hewetson VP, Ad Platforms, Loblaw Media A veteran of the digital media industry, Ian has
worked with hundreds of advertisers, agencies and publishers on thousands of
campaigns across multiple technology platforms.
|
Robert Hogue Assistant Chief Economist, RBC Royal Bank |
Howard Lichtman Partner & Co-Founder, Ethnicity Multicultural Marketing + Advertising Howard Lichtman is a co-founding Partner of Ethnicity Matters. Prior to Ethnicity, Howard was the President of The Lightning Group and Executive Vice President of Marketing Communications at Cineplex. He is also responsible for all of the marketing, programming and sponsorship for the Taste of the Danforth. He also served as the CMO of the Ethnic Channels Group- Canada's largest distributor of Ethnic Channels from home. He created the American Express Front of the Line program, transformed cinemas from being just movie theatres to being media outlets with launch of screen advertising and he has sold the largest sponsorship to live theatre in history - $15 million to Amex, Pepsi and Labatt. |
Josiah Shelley Chief Executive Officer and Principal AI Consultant, Forward Path AI Josiah Shelley is an entrepreneur, thriving at the intersection of marketing and technology. He has founded three digital ventures and sold two of them, including a mobile marketing SaaS company at the age of 19. Josiah holds an MBA from the University of South Wales and has authored and taught digital and mobile marketing courses for esteemed Canadian institutions, like McMaster University and Sheridan College. Josiah is a co-host of the webinar series "Humanology on Air" and the podcast "The Future for the Uninitiated". Currently, he serves as the Chief Growth Officer and owner of Jan Kelley, a creative digital agency with over 65 members and a 110-year history of propelling challenger brands’ growth across Canada and the USA. In his spare time, he is an investor, runner, cyclist and swimmer. |
Jennifer Spear President & Creative Strategist, Co-Founder, UnScripted Jennifer
is a Recovering Corporate Executive, Keynote Speaker, Facilitator, Emcee, Moderator
and Trainer who loves a challenge and partnering with her clients to Work &
Lead UnScripted. Regardless of the constraints, Jennifer delivers customized
experiential, engaging and practical solutions for each unique situation
whether in-person or online. Prior to starting, Clean Slate, Jennifer was Vice
President of both HR and Marketing for a national retailer and understands the
importance of both employee and customer engagement. As a graduate of both Ivey’s Executive MBA
program and Second City, Jennifer operates where the business and creative
worlds collide. Jennifer has worked with diverse groups including IKEA, BMO and
NASA. Jennifer sits on the Board of Directors of Meetings Mean Business Canada, is a contributor to Forbes and is the Author of the upcoming book “UnScripted”. Jennifer is excited about her new Partnership in Chaos Lab that produced the Chaos2Clarity research study. |
Sponsors
Your brand matters.
Enhance your company’s visibility to the largest manufacturing sector in Canada.
FHCP's strategic events focus on key issues for food, health & consumer packaged companies that are relevant to their business.
Why Sponsor?
- Showcase your brand’s value and expertise and create awareness for your company
- Connect and network with industry professionals including influential trading partners
- Attract new clients and build long lasting relationships
- Enhance existing business relationships
Questions? Contact our Events Director, Josephine Pham @ josephine.pham@fhcp.ca or 647-390-8353
Thank you to our sponsors!
Location Information
Mississauga Convention Centre75 Derry Road West
Mississauga, ON L5W 1G3