Sales & Marketing Symposium
Tuesday, June 14, 2022
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Tuesday, June 14, 2022
8:00 AM - 3:50 PM
Friday, May 06, 2022
Monday, June 13, 2022
The event is returning live!
Sales and marketing professionals are tenacious and always striving for new solutions.
With the world in a constant state of change, how do we navigate the future challenges and opportunities facing us and our brands?
AGENDA
8:00 AM - 9:00 AM | Registration Open & Buffet Breakfast
9:10 AM – 9:50 AM | The Art of Personal Energy Management:
Instead of Changing Your Conditions, Change Your Energy
Speaker:
What if I told you that learning to manage and channel your energy is the single most powerful tool you can master?
Energy management is life changing. A team can have the best intentions but if individuals are lacking personal energy/capacity, it's unlikely they'll hit company-wide goals. Jill trains our bodies and minds to unleash energy for optimal performance in all areas: creating impact at work, maintaining healthy relationships, eliminating anxiety and manifesting opportunities. More energy means more capacity, confidence, and steadiness to meet the demands of our daily lives and achieve compelling goals.
9:50 AM - 10:20 AM | What Canadians Think About What the Food Industry is Doing
Speaker:
Speaker:
How do we deliver the brand experience that our consumers and shoppers demand? What does execution mean in an ever-changing retail landscape? Why is efficiency the biggest challenge of the day?
Global perspectives, a brief history of retail time and compelling solutions hint to what is to come and how we should respond.
11:45 AM - 12:15 PM | An Insider Lens on Executive Talent: Fireside Chat
Speakers:
Joanna Goncalves and Pam Kellogg engage in a fireside chat to discuss executive talent trends, high-impact leadership issues and priorities, emerging themes across recruitment and retention, and more!
12:15 PM - 1:15 PM | Networking Lunch
1:15 PM - 2:00 PM | The New Economic Divide - The State of the Canadian Consumer
Speaker:
As the dust settles on the pandemic-related pressures of the past two years, consumers have landed in a divergent economic reality. There is a new, and widening, economic divide across consumer circumstances, mindsets, and priorities. Without question, this chasm between consumers will impact spending trends for the foreseeable future. Understanding the nuances of this divide will be critically important as the world now moves through heightened inflationary pressures, geopolitical tensions, and the enduring mindset that disruption is endemic to life as we know it. To stay ahead, these are the five groups redefining the spectrum of shopping behaviours in 2022:
23% Strugglers
21% Rebounders
38% Cautious
12% Unchanged
6% Thrivers
2:00 PM - 2:30 PM | Economic Outlook: As Pandemic Disruptions Fade, New Challenges Emerge
Speaker:
The lifting of restrictions was supposed to clear the path for our economy. But soaring inflation is complicating matters. Hear what RBC Assistant Chief Economist Robert Hogue expects from interest rates and how they’ll impact Canada’s recovery.
2:30 PM - 2:55 PM | Networking Break
3:00 PM - 3: 45 PM | Being Bold: Controlling Your Destiny and Future Proofing Your Business
Speaker:
Many organizations often fail to realize that their biggest obstacle to success is finding a reason not to do something.
3:45 PM - 3:50 PM | Closing Remarks
Who Should Attend?
Sales and Marketing Professionals of all levels won't want to miss this event!
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Registration Fees
Price Description | Amount |
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Member buy 2 get all additional at 50% off | $349.50 |
Standard Member Rate | $699.00 |
Golf Registration Fees
Speakers
Carman Allison VP, Business Development, Canada, NielsenIQ Carman Allison is NielsenIQ's vice president of business development for Canada. Carman constant-ly has his finger on the pulse of the CPG marketplace, and manufacturers and retailers rely on him to provide insights and solutions they need to make strategic business decisions. He has over 35 years of experience consulting on consumer and retail trends and is a key-note speaker at industry confer-ences as well as being featured in numerous trade and news media such as his monthly 'It Figures' column in Grocery Business. |
David Carsley Head of Industry: Food, Beverages and Restaurants, Google Canada As Head of Industry at Google, David leads the Food, Beverage and Restaurants portfolio, advising Canadian companies on how to leverage the best of Google to drive profitable growth, build brand love, and future-proof their businesses. David's guiding principles are Empathy, Honesty and Humility -- traits he believes are necessary to build meaningful connections both professionally and personally. He lives in Oakville with his wife Leora and two dogs Brella and Gilligan. |
Sylvain Charlebois Professor, Food Distribution and Policy, Faculty of Management & Professor, Faculty of Agriculture, Dalhousie University Dr. Sylvain Charlebois is a Professor
in food distribution and policy in the Faculties of Management and Agriculture
at Dalhousie University in Halifax. He is also the Scientific Director of the Agri-food
Analytics Lab, also located at Dalhousie University. He is as well the former
Dean of the Faculty of Management at Dalhousie University. Before joining
Dalhousie, he was affiliated with the University of Guelph’s Arrell Food Institute, which he co-founded. While at the University of Guelph, he was also the Associate Dean of Research for the College of Business and Economics.
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Joanna Goncalves Global Senior Director of Marketing, Boyden Joanna Goncalves drives global marketing strategy and initiatives aimed at elevating the Boyden brand and expanding growth worldwide. A multifaceted marketing executive, she works closely with Boyden practices and partners worldwide with vision and agility, helping connect today’s top talent with top organizations. Joanna is also dedicated to building on Boyden’s commitment to diversity and inclusion through global strategies, partnerships and campaigns. |
Robert Hogue Assistant Chief Economist, RBC Royal Bank |
Pam Kellogg Vice President, Consumer Marketing, Burnbrae Farms Limited Pam Kellogg is a strategic visionary with cross functional experience in marketing, sales and category management, with over 20 years of experience in CPG. She has a proven track record in accelerating sales, profit and brand loyalty by building high performing teams, generating new revenue streams and executing breakthrough campaigns. Pam is a member of the Diversity and Inclusion Committee at High Liner Foods, FHCP’s Best Practices Sales Network and FHCP’s Advisory Team for the annual Marketing & Sales Symposium. |
Jill Payne Energy Management Expert, Jill Payne has always had a passion for wellness. With a
Masters in Employee Engagement & Workplace Performance, national level
athlete and over 15 years of life and academic research, Jill’s Be A Dime
Energy Management has transformed individuals and companies all over North
America. Today, Jill is a proud solo mama living and practicing Energy
Management every day. |
Bernhard Wessels Senior Partner & Head of Consulting, Total Negotiation Group Bernhard has worked in Consumer
Goods, as practitioner and consultant, for almost 25 years. He joined Total
Negotiation Group recently and his experience includes 15 years with Kantar
Consulting, working as Managing Partner for the North Asia division (based in
Shanghai China for 5 years) and latterly as Senior Partner heading up the
Digital Commerce and Revenue Growth Management practices for Europe, based in
London. Before that he worked 9 years for Procter & Gamble in South Africa
and the UK.
He has consulted in over 50 countries and has a wealth of international experience including Category, Capability and Organization, Digital Commerce, Route to Market and RGM expertise across different retail environments. Bernhard has worked across the world but particularly in North America, Europe and North Asia.
Acclaimed as a speaker at global
seminars and conferences, Bernhard uses his rich and varied international
experience to fresh perspectives, engaging examples, and a sense of urgency to
the conversation.
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Sponsors
Your brand matters.
Enhance your company’s visibility to the largest manufacturing sector in Canada.
FHCP's strategic events focus on key issues for food, health & consumer packaged companies that are relevant to their business.
Why Sponsor?
- Showcase your brand’s value and expertise and create awareness for your company
- Connect and network with industry professionals including influential trading partners
- Attract new clients and build long lasting relationships
- Enhance existing business relationships
For sponsorship opportunities
Questions? Contact our Events Manager, Josephine Pham @ josephine.pham@fhcp.ca or 416-510-8045
Thank you to our Sponsors!
Gold Sponsor
Bronze Sponsor
Location Information
Mississauga Convention Centre75 Derry Road West
Mississauga, ON L5W 1G3