Supply chain, rising consumer expectations and the highest inflationary period in 40 years have combined to create the perfect storm for CPG companies across Canada and around the world. Some category leaders have the luxury of raising prices to maintain their margins, but we are all feeling the squeeze from retailers and consumers.

Despite these headwinds, there are opportunities for every CPG company to maintain revenue by reducing stock-outs, grow margins by deploying resources efficiently and build loyal customers.

Key questions address during this session include:

• Getting the most out of your promotion spend and executing with precision
• How to turn every store into the perfect store with intelligent field execution
• How to drive brand affinity through B2B loyalty programs