Featured EventInnovate or Falter: How Leading CPGs Foster Brand Loyalty and Thoughtful Risk-Taking

Tuesday, May 11, 2021
This session will highlight how leading CPG brands leverage surround-sound analytics to make more strategic investments across business units, from loyalty and supply chain management to omnichannel marketing and more.


 Start Date - End Date

Tuesday, May 11, 2021

 Start Time - End Time

1:00 PM - 2:00 PM

Early Bird Discount Deadline

N/A

Registration Deadline

Tuesday, May 11, 2021



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What makes some CPGs adept at transforming their business models and the world around them? And why do others find it challenging? Become 2021, global innovation insights powered by Mastercard and based on annual research by Harvard Business Review Analytic Services, uncovers these insights and explores how innovation leaders responded to the Covid-19 pandemic, economic uncertainty and shifting consumer expectations to drive their businesses forward.

This session will highlight how leading CPG brands leverage surround-sound analytics to make more strategic investments across business units, from loyalty and supply chain management to omnichannel marketing and more. The speakers will also review the top three digital CPG trends to watch in 2021, including the digitization of brick-and-mortar, the introduction of digital-first experiences, and strategies to connect through digital marketing.   

During this session, you will learn:

  1. The five key areas of opportunity that innovative businesses should focus on through recovery
  2. Action-oriented recommendations for improving business performance within each innovation focus area with real-world examples from Mars and McDonald’s
  3. The major digital trends disrupting the CPG industry
     

Registration Fees

Price Description Amount
Webinar Registration $0.00

Golf Registration Fees

Speakers

Kobi Gulersen
Vice President, Business Development, Mastercard Canada ULC

Kobi Gulersen is responsible for developing Mastercard's enterprise commercial partnerships with merchants and the public sector.

Before this role, Kobi has had multiple roles in marketing & communications at Mastercard including B2B, B2B2C & Product marketing, sponsorships, digital strategy and execution, consumer marketing, media and strategic planning. Kobi also has international experience having worked in São Paulo, Brazil as Director of Digital Marketing, Media (on-line and offline) and CRM for Mastercard Brazil focusing on various initiatives including activation of Mastercard's sponsorship of the Brazilian National Football Team during a World Cup year. 

Over his career, Kobi has developed partnerships and initiatives in Canada, USA, Latin America and the Caribbean. 
Emily Kroner
Senior Vice President, Retail and Commerce, Mastercard Canada ULC

Emilie leads Mastercard’s global Retail and Commerce segment for Data & Services with responsibility for developing industry-focused strategies, products, and capabilities that drive business results for Mastercard's clients across retail, manufacturing, travel and hospitality, and more. Prior to her current role, Emilie led various strategy, sales and consulting teams at Mastercard, employing her expertise in retail, loyalty and strategy garnered from her years at dunnhumby and Accenture. 

Sponsors

Location Information

Webinar
EST, ON

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