Digital Insights
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Thursday, January 21, 2016
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Start Date - End Date
Thursday, January 21, 2016
Start Time - End Time
8:00 AM - 4:00 PM
Early Bird Discount Deadline
Wednesday, December 16, 2015
Registration Deadline
Wednesday, January 20, 2016
ATTENTION: THIS IS A PERSONALIZED REGISTRATION LINK
7:30 am - Registration Open & Buffet Breakfast
8:30 am - Welcome / Opening Remarks
8:35 am - Opening Keynote
Micheline Davies, Vice President, Store Design and Merchandising, Canadian Tire
Canadian Tire Goes Big with Digital!
Committed to being the best in the world in digital and all that the new world of digital entails, the retailer is hoping to hook younger customers with its new interactive "showcase" store. Canadian Tire challenges companies to invest in innovation, embrace the digital disruption and commit to having the courage to be the most innovative company in your industry.
9:15 am - Tech Talk
Marc Saltzman, Freelance Journalist and Broadcast, Technology Expert
Retail Revolution
You don’t need to look any further than the past 12 months to see how Canada’s retail landscape is in the midst of a transformation (nay, disruption). To future-proof their business, many chains are pivoting to reflect the shifting habits of shoppers, offline and online, to increase sales and decrease costs. In this overview of top trends – and how technology is the common thread that runs through them – syndicated tech columnist Marc Saltzman highlights what businesses need to know about how, when and where Canadians want to consume their products and services. This conversational yet informative discussion focuses on the intersection of technology and commerce – today and tomorrow – ranging from online/mobile shopping and peer-to-peer marketplaces to mobile payments and wearables to omni-channel retailing and apps to social media and microlocation data. In short: the physical and the virtual are colliding into a big bang the likes retailers have never seen. Are you ready?
10:00 am - Networking Break
10:30 am - Soundbytes
Kerry Morrison, Chief Product Officer, Demac Media
A View of eCommerce from 80 Retailers
eCommerce is quickly evolving in Canada, and around the world. Knowing where you stand, and how to stand out, are key to remaining competitive. With touch-points on 10 million Canadian digital shoppers and 80 retailers across North America, Demac Media has unprecedented access to revealing data on the current commerce landscape. From the move to mobile, to the convergence of online and offline. If you want to succeed you need to know where consumer behaviour is headed. Kerry Morrison shares a view of eCommerce from 80 retailers outlines the current state of the industry and provides insight into the world of connected commerce, where the growth opportunities for grocery and CPG are endless.
Julien Gleizer, CEO, Instabuggy.com
Disrupting Retail Grocery Model
Begun as a pilot project for the downtown Toronto area, InstaBuggy has now expanded into other parts of the city. The grocery delivery service partnered with grocers like Sobeys' FreshCo, and has since partnered with private grocer, Summerhill Market, Galati Market Fresh, and many others to hop on board. InstaBuggy has also partnered with natural and organic food stores, allowing consumers to choose from multiple retailers within a single delivery. Upon ordering grocery items, consumers have the choice of choosing the one hour window for when they want their groceries delivered.
CEO, Julian Gleizer, will share insights into the technology, logistics, data and analytics behind this service, the market disruption it’s causing, benefits of the service to CPG, and a look at what the future holds.
Shelley Middlebrook, President, Fifth Story and
Paul Abrams, Director, Marketing & Custom Solutions, Fifth Story
Can I please have your attention? No? OK. CAN I HAVE YOUR ATTENTION PLEASE?
Let’s face it, consumers are bombarded with brand messages…BUY NOW…SALE…ALL-NEW…50% OFF…and on and on it goes! Todays consumer will tune you out in less than 8 seconds. Yikes.
After leaving this short, 20-mins session, you will gain a solid understanding of how the 2016 consumer engages with your marketing messages, and best practices for ensuring your messages stick. ‘Content marketing’ might be the buzz word of today, but its theories and principles are here to stay.
11:50 am - Session with PepsiCo Canada & Fireside Chat
Susan Irving, Senior Director of Marketing, PepsiCo Canada
Make Your Creative Un-ignorable in the New Digital World
How are you leveraging digital in your marketing mix?
Want your next campaign to pop right off the screen and into the hearts of your consumers? Then you need to attend this session!
Susan shares her principles of creating disruptive creative, the role of TV, DIGITAL, PR, and In Store and how they all need to work together.
Launch creative that breaks through the clutter like … Doritos Crash the Super Bowl, Lay's Do Us a Flavour and Doritos Roulette.
Following her presentation, Susan will be joined by Marc Saltzman, Syndicated Tech Expert, for an interactive Fireside Chat.
12:40 pm - Networking Lunch
1:20 pm - Interactive Workshop
Robin Sherk, Director of Retail Insights, Kantar Retail
Online Grocery Advances Across Canada: Planning Against its Evolution
Over the past year, Loblaw, Walmart, and Sobeys have each asserted their online grocery and HABA presence as Amazon continues to build out its consumables offering. As this alternative form of shopping becomes ordinary, keeping pace with its transformation – and avoiding missed sales - requires anticipating how retailers’ propositions will unfold and understanding what true alignment with the leaders looks like.
In this workshop Robin will:
- Discuss eGrocery’s projected growth in Canada
- Identify the emerging business models to serve shoppers’ evolving behaviours
- Anticipate how Amazon will contend in the marketplace
- Consider the impact of these developments on how grocery and consumables supplier teams will connect with their shoppers
3:30 pm - Wrap Up & Closing Remarks
Registration Fees
| Price Description | Amount |
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| Standard Member Rate | $699.00 |
| Standard Non-Member Rate | $999.00 |
Golf Registration Fees
Speakers
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Paul Abrams Director, Marketing and Custom Solutions, Paul is a passionate marketer, story teller and brand partnership expert. In his role with Fifth Story he is responsible for creating compelling multi-platform branded content solutions for our clients. He also leads our inbound marketing efforts.
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Micheline Davies Vice President, Store Design and Merchandising, Canadian Tire Corporation, Limited A results-driven retail re-inventor with a keen eye for innovative design, Micheline Davies has spent more than a decade helping to shape the vision of the in-store shopping experience for one of Canada’s most iconic brands. As Vice President, Store Design and Merchandising at Canadian Tire, Micheline has overseen the replacement and remerchandising of more than 300 Canadian Tire stores, the reinvention of the Living department across the store network and the creation of more than 200 hunting and fishing pro shops that continue deliver strong results. Micheline’s latest major project was the delivery of the largest and best ever Canadian Tire store, which opened in Edmonton in June 2015. The 140,000 square foot Showcase Store represents the future of Canadian Tire Retail and includes differentiated digital experiences and a modern, impactful store environment.
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Julien Gleizer CEO, Instabuggy.com Previously founded one of the largest North American daily deal companies, an e-Commerce website that was built from scratch and sold to a public company listed on the Nasdaq. Julian is currently CEO & Co-Founder of Instabuggy.com, a 1 hour grocery delivery company that has partnered with a number of conventional, discount and independent grocery retailers, disrupting the traditional grocery space. Julian has over 18 years of experience in Sales and Marketing, 10+ years of digital/e-Commerce experience - and has also served on the board of directors for 3DTAC, a global RFID technology company. Previously, Julian has also held key management positions with Hydro One, CIBC and RBC as a digital strategy & business development executive. Julian holds a background degree in Economics from York University.
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Susan Irving CMO, Kruger Products Inc. Susan Irving is the Senior Director of Marketing for the Frito-Lay Portfolio at PepsiCo Foods Canada. Susan has been with PepsiCo Canada for over 10 years in increasingly senior roles and has worked on several of the Company’s iconic brands. In her current role, Susan leads a team of passionate Marketers who create successful and memorable campaigns, and drive profitable growth, for brands like Doritos, Tostitos, Cheetos, Ruffles and Lay’s.
Susan’s 17-plus years of business experience spans across all aspects of consumer marketing including brand strategy; advertising and communications; P&L management; cross functional team leadership; media planning: digital; social media; innovation; public and corporate communications; sports and event marketing and consumer insights. Susan is known for her collaborative approach of working with teams to deliver breakthrough, insight-driven consumer campaigns and programs that deliver growth.
As an accomplished Marketer, Susan has been recognized with several industry accolades including CMAs, Cassies, Cannes Lions, The Bessies, Media Innovation Awards and Canadian New Media Awards. She was also among Marketing Magazine’s prestigious Top 30 under 30.
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Shelley Middlebrook President, Fifth Story As President at Fifth Story, Shelley sets the tone, vision and direction of the company. She brings value, leadership experience and business intelligence, working hands-on with clients and her team. She led the repositioning of News Canada, a 30+ year business, to Fifth Story, to meet the evolving needs of our clients and continued success of the company.
Shelley is well-known for her expertise in content marketing. She has been a featured speaker at numerous events educating marketers and clients about the buyer's journey and how brands can use the PESO (paid, earned, shared and owned) model to create and leverage authentic connections.
Shelley has held senior leadership roles at: Postmedia, The Globe and Mail, CBC and Rogers. Shelley has experience with both B2B and B2C markets. She developed and managed large brand sponsorships for the Olympics and TIFF for leading brands i.e. J&J, GM, and RBC.
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Kerry Morrison Chief Product Officer, Demac Media In a career spanning more than 20 years, Kerry Morrison has worked alongside some of the biggest brands and agencies in the world. His career spans advertising, startups, telcos, media conglomerates, big consulting and dot-coms. Most recently as CEO of Endloop Mobile, Kerry lead a team specializing in helping brands and startups conceive, build and release a broad range of technology initiatives.
Kerry’s work at Endloop garnered attention from the NY Times, The Washington Post, The Wall Street Journal, Wired, The Globe and Mail and sites like Mashable, Techcrunch, Techvibes, Computerworld and Engadget. Currently, Kerry is the Chief Product Officer at Demac Media, a Toronto-based commerce agency that brings together strategy, design, technology and marketing to grow retail businesses.
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Marc Saltzman Technology Evangelist, Freelance Journalist, Author, Broadcaster Marc Saltzman is a prolific tech expert with one simple goal: to break down geek speak into street speak. Marc is a freelance journalist for more than 20 publications (including USA TODAY, Costco Connection, AARP, Toronto Star, Post Media, and Zoomer), a 16-time author, radio and podcast personality, public speaker, and host of Tech Impact, which airs on Bloomberg Television and FOX Business in the Untied States. Marc specializes in consumer electronics, business tech, automotive innovations, and future trends. |
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Robin Sherk Director, Consumer & Retail, CB Insights Robin leads Kantar Consulting's Canadian retail and shopper practice. She oversees the research and client advisory across channels and trends, helping brands navigate Canada's dynamic selling landscape. This includes guiding brands on shoppers' evolving demands and behaviors, and the impact of digital technology on retailers' strategies and brands' positioning. She is a sought after speaker and trainer, providing guidance to numerous Fortune 500 CPG companies across North America. In addition to maintaining a public blog for the trade magazine Canadian Grocer, Robin is a frequent contributor to Kantar Consulting's various publications. She graduated magna cum laude from McGill University.
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Sponsors
The 2016 Digital Insights conference will explore e-commerce and the digital economy and drill down to what’s happening in Canada, the changing market / changing consumer, as well as what specifically affects the grocery and CPG industry. Attendees will receive practical takeaways, fresh ideas to tackle today's challenges and excellent networking opportunities.
The conference will attract about 120+ senior people from the Food & CPG manufacturing community, including those with responsibilities in ecommerce, merchandising, marketing and sales, among others. The Digital Insights conference offers your team an excellent opportunity to interact with this community and the ideal platform to position your company as an industry leader.
Click HERE to view and select from exclusive sponsorship opportunities to fit your marketing objectives and goals, designed for maximum exposure to industry leaders.
Location Information
The International Centre6900 Airport Road
Mississauga, ON L4V 1E8