Marketing & Supply Chain Can Team Up to Achieve More in Uncertain Times
Tuesday, June 08, 2021
|
Tuesday, June 08, 2021
1:00 PM - 2:00 PM
N/A
Tuesday, June 08, 2021
Today's unsettling disruptive conditions have underscored the need for businesses to expect the unexpected. With Supply Chain now playing a more prominent role in the customer promise, Marketing and Supply Chain have an opportunity to collaborate more strategically in order to deliver predictability in times of uncertainty.
This session will provide insight into a variety of effective and innovative collaboration strategies to achieve more across your business. Learn how manufacturing businesses are approaching DTC, using supply chain sustainability strategies as a differentiator, funding advertising with unsold products, and more.
Join Scott Miles, VP Client Solutions with Active International and Supply Chain thought leader Patricia Moser for a thought provoking presentation.
What you will learn:
- Understand the evolving and strategic role supply chain plays in your brand today
- Take away proven, actionable ideas that bring your marketing and supply chain teams together to achieve more for your brand, and bottom line
- Understand how businesses are using their excess inventory to fund advertising campaigns with Corporate Trade
Registration Fees
Price Description | Amount |
---|---|
Non-Member | $0.00 |
Webinar Registration | $0.00 |
Golf Registration Fees
Speakers
Scott Miles Managing Director, Active International Scott holds an Honors Specialization in Media Communications from Western University and brings a decade of sales and media experience, collaborating directly with CPG and retail leaders from businesses of all sizes. |
Patricia Moser Principal, i3 Advantage Patricia Moser is recognized internationally as a pioneer and thought-leader in procurement and supply chain. She has led positive transformation in multiple sectors, most recently as CPO for a large United Nations organization. Her innovative approaches have garnered global recognition resulting in several prestigious awards. She has most recently been named in Supply & Demand Chain Executive Magazine's 2021 Pro to Know, and Supply Chain Digital's Top 100 Women. |