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SmartLabel™ Transparency Initiative

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SmartLabel™ is an innovative new program, created by manufacturers and retailers, that enables consumers to get additional details about a wide range of food, beverage, pet care, household and personal care products.  Consumers want an increasing amount of information about their products and SmartLabel™ puts more information than ever before right at their fingertips. SmartLabel™ will change the way people shop and will help them get answers to questions they have on the products they purchase when they want that information.

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Top Ten Consumer Benefits

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