The Nutrition Facts Education Campaign (NFEC) was a landmark partnership between FCPC members, grocery retailers, McDonald’s Restaurants Canada and the Government of Canada to help Canadians better use and understand the Nutrition Facts table.
Visit http://canada.ca/NutritionFacts to learn more about this initiative.
Phase 1
The first phase of the campaign used on-package and in-store messaging, national media advertising such as print and television advertising, and an educational website to communicate with Canadians how to use the % Daily Value as a quick way to know if a packaged food contains a lot or a little of a nutrient. This information helps consumers choose and compare food products.
Phase 2
The second phase of the campaign encouraged Canadians to “Focus on the Facts on the NFt.” Building on the success of the first phase (2010-2014), Phase 2 introduces the concept of Serving Size and how to use the various elements of the Nutrition Facts table (NFt).