The Nutrition Facts Education Campaign (NFEC) was a landmark partnership between FCPC members, grocery retailers, McDonald’s Restaurants Canada and the Government of Canada to help Canadians better use and understand the Nutrition Facts table.
Visit http://canada.ca/NutritionFacts to learn more about this initiative.
The first phase of the campaign used on-package and in-store messaging, national media advertising such as print and television advertising, and an educational website to communicate with Canadians how to use the % Daily Value as a quick way to know if a packaged food contains a lot or a little of a nutrient. This information helps consumers choose and compare food products.
The second phase of the campaign encouraged Canadians to “Focus on the Facts on the NFt.” Building on the success of the first phase (2010-2014), Phase 2 introduces the concept of Serving Size and how to use the various elements of the Nutrition Facts table (NFt).