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Putting plant-based foods in the spotlight
Created on 4/11/2024 10:49:38 AM

Canada’s Plant Based Food Week encourages simple swaps that help incorporate more plant-based options into Canadians’ diets

OTTAWA, ON, April 12th, 2024/CNW/ – Plant-Based Foods of Canada (PBFC) and Protein Industries Canada announce the third annual Plant Based Food Week, set to take place from April 15 to April 20, 2024. This highly anticipated week-long celebration aims to spotlight the extraordinary advancements, diversity, and sustainability of plant-based food options.

Recent research from BritOn Solutions Group found that 61 per cent of Canadians are purchasing plant-based foods. Plant Based Food Week aims to build on this by inspiring and encouraging Canadians to incorporate more plant-based foods into their diets, whether by experimenting with new meal options or making simple swaps in their favourite recipes. As Canadians’ embrace of plant-based foods continues to grow, so will their discovery of the growing array of options being commercialized by innovative food companies. Plant Based Food Week will serve to highlight these exceptional products and prompt a conversation with consumers about the substantial impact of simple, plant-based swaps on our global community.

“Not just alternatives to other options on the market, plant-based foods represent a new way of eating driven by health, environmental impact, and social justice. Plant Based Food Week is the perfect opportunity to explore and try the exciting, innovative choices the industry is creating by including them in everyday meals,” said Leslie Ewing, Executive Director of Plant-Based Foods of Canada.

“The next generation of plant-based food and ingredients is being developed thanks to the innovative spirit of Canada’s entrepreneurs,” Protein Industries Canada CEO Bill Greuel said. “Together, they’re creating new products that have the taste and nutritional characteristics Canadian families are looking for. Plant Based Food Week celebrates this innovation, putting a spotlight on the new foods and ingredients our Canadian companies are putting on grocery store shelves here and around the world.”

Running concurrent to Plant Based Food Week is Plant Forward, hosted in Toronto April 16 to 18 by Plant-Based Foods of Canada, Protein Industries Canada and Pulse Canada. Plant Forward will welcome international leaders to Canada with the goal of advancing innovation, collaboration, and a food system shift that includes more plant-based foods. The conference will put a spotlight on Canada’s plant-based food and ingredient ecosystem and be a platform for discussing and exploring the future of plant-based eating on a global scale.

Plant-Based Foods of Canada and Protein Industries Canada invite everyone — whether they’re a culinary enthusiast, an environmental advocate or someone looking to add variety to their diet — to join in the celebration and discover the endless possibilities of plant-based eating. Learn more at


Media may contact:


Plant-Based Foods of Canada


Protein Industries Canada


About Plant-Based Foods of Canada

Plant-Based Foods of Canada (PBFC) is a division of Food, Health & Consumer Products of Canada (FHCP) and acts as a strong collective voice for the companies that make and market plant-based foods to increase awareness with consumers, government, and industry partners of this fast-growing industry, modernize regulations and make plant-based foods more available. 


About Protein Industries Canada

Protein Industries Canada is a not-for-profit organization that works to position Canada as a global leader in the production of plant-based proteins and co-products. Protein Industries Canada invests in collaborative projects that drive innovation and create new opportunities for the Canadian plant-protein industry.